About Us

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(a brutally honest, slightly caffeinated, proudly self-deprecating origin story)

Hey. I’m Travis Weaver—United States Air Force Veteran, First Responder, and, depending on who you ask, either a relentless over-thinker or someone who just really, really wanted better pre-workout.

Here’s the truth: I started making 70x7 because I was sick of overpriced hype powders that did nothing but make my skin tingle, spike my heart rate, and leave me feeling like a dehydrated raccoon by noon.

And I was even more tired of paying $60+ for 30 scoops of nonsense and caffeine sand.

So I did what any logical person with access to Google Scholar and way too many half-empty tubs of failed formulas would do: I started building my own.

Why 70x7 Exists

At the time, I was on patrol with other officers at my department. We were trying to stay focused, keep our stress low, and get after it in the gym—even with long shifts, mental fatigue, and life getting in the way. I gave them some of my homemade blend to test out. What happened next surprised me.

They came back saying stuff like:

• “I actually felt good after this one.”
   
• “That focus—I haven’t had a workout like that in a long time.”
   
• “Wait, you made this? Like, in your kitchen?”
   

It wasn’t just about more reps or better pumps. It was how it made people feel.

More motivated. More dialed in. Less fog. Less stress. More clarity and drive to push through.

So with a little encouragement—and more than a little hesitation—I decided to let this thing out into the wild.

Why It's Called 70x7

“70x7” is a reference to the biblical call to forgive—not once or twice, but over and over again. To me, it’s a reminder that failure isn't final, and redemption isn’t rationed. That you’ve got to get back up, again and again, in the gym, in life, and in faith. That kind of mindset doesn’t come easy—but it’s exactly the kind of fuel this formula was designed to support.

What Makes 70x7 Different?

• Clinically Dosed, No BS Formula
  You’ll find 12,000mg of Citrulline Malate, 4000mg Beta-Alanine, and real nootropic support from Alpha-GPC, L-Tyrosine, and L-Theanine—not just caffeine fireworks.
   
• Mood & Mental Clarity First
  This isn’t just about moving weight. It’s about training without fog. Waking up ready. Walking into life on. No crash. No spike-and-fizzle.
   
• Faith & Fitness Over Flash
  There’s no influencer fluff here. Just someone who believes deeply in the connection between spiritual grit and physical resilience.
   
• Built by Someone Who Actually Uses It
  This isn’t white-labeled or copied from a manufacturer’s template. I drink this myself. I trained with it. And yeah—I still tinker with it.
   

If You're Still Reading...

You’re probably the kind of person this was made for.

You believe in putting in real work, not shortcuts.

You’re tired of buying hype and getting headaches.

And maybe, like me, you want something that gives you more than just a good lift—you want something that gives you clarity, consistency, and conviction to live like you mean it.

Final Pitch (Because Let’s Be Honest, This Is Still a Store Page)

70x7 is $59.99 per tub, or $49.99 if you use code 'First-In'.

Order a year’s supply and you’ll get a personalized meal plan, grocery guide, restaurant cheat sheet, and special event nutrition plan—on the house.

You’re covered by a 60-day, no-questions-asked money-back guarantee.

And if you join the newsletter, you’ll get insider promos, no-BS updates, and maybe a joke or two.

No gimmicks. Just a formula that works, from someone who built it because no one else did.

– Travis

Affluent Fitness
“Faith. Fitness. Follow-through.”